The Creative Brief

6 Videos
What is a Creative Brief 02:42 Table of Contents 03:05 Creating the Creative Brief 03:26 Using the Creative Brief 03:08 Two Olympic Cases 05:38 A Checklist for the Creative Brief 04:15
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The Creative Brief Part 5: Two Olympic Cases

5 views • Sep 24th 2020

The Creative Brief
Part 5: Two Olympic Cases

 

In this video, we take a look at two Olympic advertising campaigns. One campaign took home the gold and the other... just went home. How much of the Olympic glory, or shame, of those campaigns is attributable to their respective Creative Briefs?

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