User Testing

7 Videos
Introduction to User Testing 02:46 Getting Started 02:29 Building a Plan - Tasks 02:12 Building a Plan - Questions 02:09 Common Testing Errors 02:20 Compile and Analyze 02:06 Conclusion 01:02
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User Testing Part 4: Building a Plan - Questions

16 views • March 12, 2020

User Testing
Part 4: Building a Plan - Questions

 

In this video, we look at the kinds of questions you might want to ask your test subjects.
Transcript Earlier, we talked about how test plans consist of a series of tasks and questions. Questions can be either used to assess the initial reactions to an app or website. Or they can be used as a follow-up to a task.
There are a few different kinds of questions you can ask. Multiple-choice questions are great for determining user preferences, especially in the early planning stages of a product. They're especially suited to testing software because they also have a menu-like structure.
If you think about it,
navigating a website or a program is a lot like answering a multiple-choice questionnaire. The key to writing effective multiple choice is to try to cover all the bases. Always include a "none of the above" or "other" choice.
Scaled responses are great for quantifying test answers. This is that type of question you're often asked, which starts with the words "on a scale of one to five." And if you need more subjective information to supplement scaled responses, you can always follow up with something like, "Why did you choose your response?"
Open-ended written responses are good for gauging user preference, but they generally take more time and effort than multiple choice or scaled ratings, so you want to use them sparingly. But you do want to use them. They have the added benefit of assuring users that their opinions really matter.
Whatever the style of question you're asking, it is important to avoid leading respondents. It's tempting to phrase a question to encourage the answer you want to hear. "Did you feel good about completing your task?" is subtly fishing for that positive response, because most people don't want to appear negative or critical, unless they're making a comment on YouTube. "How did you feel about the task you were given?" is a much better question.
To sum up, always consider your stakeholders and remind yourself what is it you're trying to learn at this particular stage of planning or development. Then decide on the type of question you want to ask: multiple choice, scale rating or written response. That choice will often be determined largely by what stage of the project is in. Finally, make it clear to your testers that it is the application that is being tested, not them. This is one test where there are no wrong answers.
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