Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
we talked about how test plans consist
of a series of tasks and questions.
Questions can be either used to assess
the initial reactions to an app or
website. Or they can be used
as a follow-up to a task.
There are a few different
kinds of questions you can ask.
Multiple-choice questions are great
for determining user preferences,
especially in the early
planning stages of a product.
They're especially suited
to testing software because
they also have a menu-like
structure. If you think about it,
navigating a website or a program is
a lot like answering a multiple-choice
The key to writing effective multiple
choice is to try to cover all the bases.
Always include a "none of
the above" or "other" choice.
Scaled responses are great
for quantifying test answers.
This is that type of
question you're often asked,
which starts with the words "on a scale
of one to five." And if you need more
subjective information to
supplement scaled responses,
you can always follow
up with something like,
"Why did you choose your response?"
Open-ended written responses are
good for gauging user preference,
but they generally take more time and
effort than multiple choice or scaled
ratings, so you want to use them
sparingly. But you do want to use them.
They have the added benefit of assuring
users that their opinions really matter.
Whatever the style of
question you're asking,
it is important to avoid
It's tempting to phrase a question to
encourage the answer you want to hear.
"Did you feel good about completing
your task?" is subtly fishing for that
because most people don't want
to appear negative or critical,
unless they're making
a comment on YouTube.
"How did you feel about the task you
were given?" is a much better question.
To sum up,
always consider your stakeholders and
remind yourself what is it you're trying
to learn at this particular
stage of planning or development.
Then decide on the type of question
you want to ask: multiple choice,
scale rating or written response.
That choice will often be
determined largely by what
stage of the project is in.
make it clear to your testers that it
is the application that is being tested,
not them. This is one test where
there are no wrong answers.
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