Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
Okay, so you've determined
decided what you're going to test and
found a good pool of testers to draw from.
You're ready to start planning your test.
User testing plans consist of
two things: tasks and questions.
In this video, we'll
be talking about tasks.
Tasks assigned to test users
may be general or specific.
If you can't think of a specific task,
assign a general one such
as explore the website,
speaking your thoughts as you go.
After watching and listening
to them explore it,
it won't be long before you think of
something specific you want them to do.
Because they probably won't be doing it.
An example of a specific task would be,
"Reserve an economy car for pickup at the
San Francisco airport." Specific tasks
are useful for evaluating the
usability of an app or website.
More general tasks can help assess the
natural inclinations of your users and
their overall responses to your product.
Assign tasks in an order that
makes sense to your test subjects.
You want to do everything
you can to put them at ease.
Let's say you're sending them to
a website that sells clothing.
For their first task,
have them browse through their
t-shirt collection and pick one out.
Then ask them to take their new selection
to the checkout as their second task.
It's the natural order for
those two activities. Besides,
why not start them out with
something fun? Of course,
you'll want to record these tests.
The method you choose depends on what
you're testing. For a prototype website,
we would probably use an app like
InVision. For a live website,
we might enlist a remote service
like usertesting.com or TryMyUI.
Remote services have the advantage of
allowing testers to work in the wild,
from the comfort of their own homes.
You could also test on site and
record sessions with cameras.
There's lots of good
options. So, to summarize,
come up with a list of
tasks for your testers.
For projects in the planning
and early design phase,
tasks should be broader and more
open-ended. As development proceeds,
focus in on more specific tasks. Finally,
choose from the appropriate program
or service to record your tests,
whether in-house or remote.
In our next video,
we'll be talking about planning
questions to ask your test subjects.
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