Gen-Probe is a global leader in the development, manufacture and marketing of rapid, accurate and cost-effective nucleic acid tests. They needed an app to show off their new PANTHER System in tradeshow and conference settings.
We created an iPad app that showcased the system’s features and benefits through a combination of interactive content: 3D renderings, animations with voiceover, graphs, and tables. The application also featured an intuitive navigation, allowing the Gen-Probe sales team access to important information quickly.
The success of the application at tradeshows led Gen-Probe to begin using the application with their sales representatives to accurately simulate the complex technology behind the PANTHER System.