Originally created for a touch-screen exhibit used at trade shows, the Leo Pharma app now also runs on the iPad to serve the company’s Medical Science Liaisons. The app can access a wide variety of marketing and reference documents which Leo’s sales reps may then choose to pass along to clients in the field. During meetings with key opinion leaders and clinicians, the MSLs can use the app to present scientific breakthroughs and new treatments from Leo.
The app has full access to a corporate library stored in the cloud, but most of the documents can also be downloaded prior to meetings taking place where the internet is unavailable.
In addition, the app elegantly addresses issues arising from the changing nature of information, legal compliance requirements and labor mobility.