Wiley iSell


Wiley needed a simple, informational iPad app and CMS designed and distributed for their sales staff. The app needed to browse a database that displays important data for each Wiley textbook title: competitors, selling points, and PDF files associated with a book. They could also search, filter, and sort to look for titles at ease.

The interface design features a minimal look and feel throughout, keeping the focus on the selected information. Clear typographic elements highlight the most important elements, and bold colors are used sparingly to highlight interactive elements.


  • Custom iOS app design
  • Custom CMS that allows for immediate content updates within the application
  • Document viewing and management
  • Searching, sorting and filtering content
  • International release to UK, US, Australia & Canada