Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
In this next series of videos,
we're going to examine apps and
websites for mobile devices.
The term mobile device
generally refers to two things:
smartphones and tablets.
Then we're going to discuss the essential
differences between websites and apps
and talk about which might be
best for your business. Finally,
we'll look at a couple of case studies
of businesses trying to decide which way
to go. Five years ago, that was a
relatively straightforward decision.
But today, thanks to steady
improvements in programming languages,
mobile websites can do many of the things
that once could only be done by apps.
But rather than wade into all that now,
let's get straight to our next video,
where we'll start by giving a little
bit of history and defining some basic
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