Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
is the process of obtaining
feedback from potential users of apps and
websites during the design
and development process.
You can devise a user test to evaluate
a whole product, or just part of it.
The term "user testing" is often
used to both cover user testing and
usability testing, but they're
actually two different things.
User testing is what you carry out to
determine the overall desirability of an
app, product, service or business.
Hopefully before it's been created.
In other words, it asks the question,
"Will people want this product?
Do they have a need for what it does?"
In the early design phase of your
user testing can save time and money by
keeping you from going down the path to
creating a product that has no market.
Usability testing is what you carry out
to improve the ease and effectiveness of
the user interface. It asks the question,
how can we make using this product a
more satisfying and pleasant experience?
these definitions, usability testing
generally follows successful user testing.
Because there's not much
point in polishing the user
interface of a product that
nobody wants anyway.
This series of videos is
all about usability testing.
We're assuming you've proven there's
a market or audience for your app or
website, and now you want to ensure that
users will find it clear and enticing.
When it comes to planning
any usability test,
you want to start by
defining your objectives.
What are you trying to find out about
this particular piece of software at this
Your project should be in
the early planning stages
and you could be testing and
asking questions about the wireframes.
Questions at this point
will be mostly general.
As your project moves
through to development,
you should be asking more and more
pointed questions. For instance,
does this page leave my visitors
towards making a purchase?
As you near the end of development,
you should be completely within
the purview of usability testing.
You'll be asking really picky questions,
things like would it be easier to
find this button if we made it yellow?
Usability testing for digital products
can either be done remotely or
Remote tests are often done through a
commercial platform that is being accessed
by a paid user or testers' home computer,
usually equipped with a microphone.
These users give spoken
feedback as they go.
The design and development team can then
download the screen recordings of the
as well as the audio of their
answers to your prescribed questions.
In live or on-site testing,
you're able to directly observe a
user who is in the room with you.
You can ask them to stop and start
whenever you want or interview them in
This gives you a better sense of their
emotional responses to the product.
It also allows you to follow up
with situations as they arise.
testing costs a lot more.
No matter what stage of
the project you're in,
you always want to keep coming
back to your users' objectives.
What do they care about? What do
they want from the product? To
sum up, plan to carry
out multiple studies,
test for different learning objectives
at different stages of the project.
Begin with testing your broadest
questions and as development and design
proceeds, gradually focus on
more and more specific details.
The key to successful usability testing
is to follow this funnel design.
If you can ask the right
questions at the right time,
answers will lead you to a better product
and one that the market will fully
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