Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
The Rise of Mobile - Mobilegeddon may have come and gone, but smaller screens are here to stay. In this video, we look at why designing your website first and foremost to play well on mobile devices is essential.
This series of videos is all
about designing for mobile
devices and the people
who use them. Which, if you hadn't heard,
hit the tipping point
sometime in November 2017.
That's when more people visited websites
using phones and tablets than on
desktops or laptop
computers. Even before that,
several web pundits were
warning of Mobilegeddon.
This was their word for what was happening
due to Google's new search algorithm.
It boosted search rankings for websites
that had been optimized for mobile
devices. Today, if you're not designing
your site with an eye to the smartphone,
you're very likely alienating
the bulk of your visitors.
That is if they can even find you. So,
what should you do to attract mobile
users to your site and keep them happy?
We're often told that mobile users are
on the go rushing to some destination.
They're more task oriented
than desktop users.
They've got a specific question
to ask or a purchase to make.
They want in and out of a site
quickly. But is all of that true?
What about the teenagers sitting at the
bus stop, head bent to their iPhone?
Are they on a mission? Sure,
they're a mobile user and yes,
clearly they have a destination.
After all, they're waiting for a bus.
But are they checking
to see when it arrives?
Or are they just killing time on
Instagram until then? It's hard to know,
but to say someone is task oriented
just because they're using a smartphone
might be jumping to the wrong conclusion.
So what can we say about someone visiting
your site from a mobile device and how
do we give them the most satisfying
experience? In this series of videos,
we'll try to answer those
questions. In addition,
we'll be covering responsive
design, effective layout,
and element choices for the small screen,
as well as understanding the mindset
of the mobile user. So let's get going.
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