Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
Well, we've squeezed the question of app versus website dry, at this point. It's all over but the weeping. The fat lady has sung. The curtain has been rungdown! The question is... what have we learned?
All right. This concludes our series
on mobile apps versus mobile websites.
So what have we learned? On
the academic side of things,
we got a little bit into the history
of the internet and the worldwide web.
We also followed the genesis of the
word "app". On a more practical level,
we learned the same thing we always
seemed to learn: consider your users.
Their needs will determine the choice of
whether to recommend a mobile app or a
mobile website. In one case study,
we found users who had limited
time to make presentations,
a strong need for legal compliance,
as well as PDFs and videos
that would play reliably.
They only had one type of
hardware to play them on,
but they couldn't always count
on having access to the internet.
So an app was the answer
for them. In the other case,
we had a client with a multitude of
users speaking several languages,
issued a variety of
mobile desktop devices.
But one thing they had in common was
a consistent access to a network.
For them, a responsive website
was the best bet. Different users,
different needs. We did come up
with one fresh piece of advice:
Be wary of sweeping statements and
statistics when it comes to mobile users.
Most of them apply to consumers,
but if you're not designing for
a retail customer or a gamer,
there's a very good chance that those
stats don't apply to your enterprise users
at all. Here's an example.
We're often warned the consumers tend
to guard the resources on their personal
computers and phones quite jealously.
So asking them to download and install
an app is a request they may well balk
at. But in a business environment,
when employees are told to
download and install an app,
they'll likely just go ahead
and do it. So for these users,
that barrier just doesn't exist.
My point is that you can find a statistic
or web article to support almost any
The trick is determining if those facts
and stats are relevant to your users,
because those are the ones that matter.
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