The Creative Brief

6 Videos
What is a Creative Brief 02:42 Table of Contents 03:05 Creating the Creative Brief 03:26 Using the Creative Brief 03:08 Two Olympic Cases 05:38 A Checklist for the Creative Brief 04:15
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The Creative Brief Part 2: Table of Contents

7 views • May 28th 2020

The Creative Brief
Part 2: Table of Contents

 

So just what goes into a Creative Brief? In this video, we'll take a look at the essential ingredients of the brief, what it covers, and what it doesn't. Plus, how to handle that late-to-the-party guy who says, "Hey, I have an idea!".

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