7 Videos
Introduction: What is a Persona? 01:30 Getting Started 02:06 Gather your Data (Research) 02:44 Finding Patterns 02:46 Adding a Narrative 01:50 Checklist 02:41 Putting Your Persona to Work 01:54
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Personas Part 3: Gather your Data (Research)

13 views • Apr 13th 2020

Part 3: Gather your Data (Research)


Maybe you can start creating a persona armed only with your imagination, but before long you'll need some hard facts. That's where research comes in. This video contains some tips for gathering information without spending a bundle.

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