Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
This is the first of a series
of videos about personas. So,
what is a persona?
A persona is a fictional character that
we create as a tool to help with product
design. A good marketing
persona is specific.
It has an age, a gender, a
name, life goals, problems,
all the things you would expect from
a well-rounded character created by a
novelist or an actor.
The difference is that we're not trying
to come up with the most entertaining
character we can imagine.
We're trying to create a character that
acts like a segment of our product's
potential users. Hopefully,
a big segment. So,
even though they're fictional,
personas are modeled on actual human
beings who would use our product.
Because good personas are specific,
we may have to create several of them to
represent a full range of our product's
potential users. Staples,
the office-supply store,
uses seven distinct personas to
represent their website visitors. So,
why would we want to
create something like this?
A persona is simply a reference model
to help keep product designers and
developers focused on the end
user and his or her needs.
It doesn't sound like much,
but in the last decade or two,
personas have proven their
worth. In this series of videos,
we'll talk about the "hows" and
"whys" of creating personas,
suggest best practices,
Let's get started!
Let's get started!
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