Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
So you've decided what you're going to
test and found a good pool of testers to
draw from. You're ready to
start planning your test.
Usability testing plans consist of
two things, tasks and questions.
In this video, we'll
be talking about tasks.
Tasks assigned to the test users
may be general or specific.
If you can't think of a specific
task, assign a general one,
such as explore the website,
speaking your thoughts as you go.
After watching and
listening to them explore,
it won't be long before you think of
something specific you want them to do
because they probably won't be doing it.
An example of a specific task would be,
"Reserve an economy car for pickup at
the San Francisco airport." Specific
tasks are useful for evaluating
the usability of an app or website.
A more general task can help
assess the natural inclinations
of your users and their overall
responses to your product.
Assign tasks in an order that makes
sense to you and your test subjects.
You want to do everything
you can to put them at ease.
Let's say you're sending them to
a website that sells clothing.
For their first task,
have them browse through their
t-shirt collection and pick one out.
Then ask them to take their new selection
to the checkout as their second task.
It's the natural order for
those two activities. Of course,
you'll want to record these tests.
For remote testing and recording,
we might enlist an online service
like UserTesting.com or Try
Remote services have the advantage of
allowing testers to work in the wild,
from the comfort of their own
homes. If it's a live test,
you could record with screen recorders,
as well as with actual cameras.
Video cameras and live
tests have their advantages,
such as being able to see how
testers interact with the hardware,
as well as the software.
Maybe you see an older user squinting at
his computer monitor to read some piece
Or maybe you catch a tablet user
having difficulty navigating your app.
And she's holding it with one hand,
but the function in the UI is more
easily accomplished using two hands.
Those are things you'd never catch if
you weren't there in the room with them.
to summarize, come up with a
list of tasks for your testers.
For projects in the planning
and early design phase,
tasks should be broader and more
open ended. As development proceeds,
focus more on specific tasks. Finally,
choose from the appropriate program
or service to record your tests,
whether it's onsite or
remote. In our next video,
we'll be talking about planning
questions to ask your test subjects.
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