Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
So, you've done your study and
you've reviewed the results.
Maybe they were everything
you would hope for.
Your application is running perfectly
and your team is thrilled. Sweet success!
But, more likely, the results are mixed.
Some things worked out. Others did not.
Despite what some
consultants may tell you,
usability testing is not an
exact science. In reality,
it's a bit more of an art form. That said,
your study will be most effective
if you take a scientific approach.
Conduct your tests like an
experiment. Because, sure,
an experiment is instructive if you
get the test results you expected.
But if your experiment
is correctly designed,
it's even more instructive when you
get a result that you didn't expect.
The goal of usability testing is to
gain new and actionable insights,
not just confirm your
The most important thing is to take
what you've learned and apply it to your
application or website. And then
do it again, and again, and again.
Good luck. And I hope this video series
on usability testing has been helpful.
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