Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
So you've conducted your usability study.
You've given your testers tasks and probed
their minds with incisive questions.
Congrats! It's time to
assess your hard won results.
A good first step is to watch whatever
screen recordings you've made of users
performing their assigned
tasks. Make a bowl of popcorn,
put up your feet and watch the playback.
Listen to the test subjects' audio
commentaries. Pause to make notes,
but maybe not too often
the first time through.
Doing this should give you a good idea
of the overall tenor and quality of your
test users' experiences. It will also
familiarize yourself with
their individual voices,
which may be helpful later
when analyzing their answers.
Pause the playback to note places where
your testers appear to have stalled or
But also take note of anything they
particularly enjoyed or appreciated.
If everybody loves something, you
want to take care to preserve it.
Because there's no irritation like seeing
some beloved feature eliminated from
your favorite piece of software. Take
note of outlier responses to tasks.
Are these people clueless? Or, just
the opposite, especially perceptive?
It might be that these deviations present
avenues for further investigation.
Consider using a spreadsheet
to tabulate your results.
This will allow you to quickly survey
responses and help you spot trends in the
It's great to be able to sort answers
according to whatever criteria you choose.
Finally, you'll want to share your
findings with your team members and,
ultimately, all of the stakeholders.
That's another good reason to
compile the results in a spreadsheet.
Other ways you can share
your findings? Well,
you could compile a list of
best quotes from your sessions.
Create a highlight reel
from the test recordings,
bolstering your recommendations.
You can create graphs or charts
to illustrate your findings.
Even if there aren't that many testers,
it could still be helpful in
spotting trends. And as always,
check with your original objectives
when presenting to stakeholders.
They'll want to know that
you are addressing the issues
that brought them to you
in the first place.
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