Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
So what have we learned in this video
series about designing a website when it
comes to the mobile user? The first
thing, and I keep repeating this point,
is that we absolutely must consider
designing for the mobile user.
For the simple reason that there are
more people visiting websites from mobile
devices than any other kind.
And it's not just people choosing to do
less and less of their browsing from a
desktop or laptop. In markets
like Africa, South America,
and much of Asia, the smartphone is
many users' only access to the internet.
There is no desktop computer
waiting for them at home. Two.
When building a mobile-responsive
website, design for mobile first,
then for larger screens.
Adding elements to a core design is just
less painful than whittling away at a
more elaborate one.
If your software allows you to design
for multiple screens side by side,
even better. Three. When
designing for users on the go,
keep the number of steps between
them and their goals to a minimum.
A good rule of thumb is,
the smaller the screen,
the fewer the taps you
want users to have to make.
While this applies to all
user experience design,
it is even more critical
for small screens. Four.
Although you can never
really ignore mobile users,
there are times when you don't
want to design primarily for them.
when a strong visual or emotional
impression comes first or the desired
conversion is a high-involvement
purchase. Five. Sure,
it's important to think of screen size.
But better to begin by asking how
urgent is your visitor's need?
Then ask yourself what kind of
device they're most likely using.
Proceed from there. Finally,
I'll leave you with one more way
to put mobile users into context:
The mobile visitor is generally interested
in shorter interactions--finding an
address, dipping into Twitter or Facebook,
checking to see if that email arrived.
For the desktop/laptop visitor,
the quality of their web
experience is more important.
They expect something richer and
probably more prolonged. And the tablet?
While used in several enterprise contexts,
it is still primarily used for leisure.
Good luck with your project and if
you're struggling a bit with this one,
keep in mind that old saying:
"You can please some of the people
some of the time." In other words,
design always involves some compromise.
Deciding when to make those compromises?
That's the real art of
designing for mobile.
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