Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
Let's look at the most obvious
challenge to mobile design: screen size.
How do you build a site that works for
all of these different screen sizes?
To begin with, the coding of
your website must be responsive.
Responsiveness is the ability of a site
to automatically optimize its layout for
the size of the screen on
which it's being viewed. Today,
responsiveness is a given. To
see responsiveness in action,
open a popular website on a desktop
computer with a nice big monitor.
Then drag the edge of your browser from
the full screen to a width of about
See how the site's content rearranges
itself to fit the shrinking frame?
That's happening because the site
is programmed to be responsive.
There are many ways in which a responsive
website can adapt to changing screen
or window size.
Elements can be rearranged to stack
vertically as the screen narrows.
Some content may be hidden until clicked
on and photos can be cropped or resized
to fit. Notice that these changes
don't always happen smoothly.
There are points at which the design
jumps to a new layout. For example,
three columns of text and images suddenly
become two. And then two jump to one.
These are called break points.
What you don't see is every
element of a layout just shrinking.
Because if that's all that happened,
almost everything would quickly
become too small to be useful.
How many columns you start with,
where the break points are,
minimum font size for your text---these
are all the choices that are essential
to proper responsive design. And there
are lots of elements to consider.
And in the next video, we'll go through
a list of the most important ones.
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