Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
Now that we know what
responsive design is,
let's look at some design features
that are important for a good user
experience. In previous videos,
we discussed how small screens on
mobile devices most often require some
scrolling to view everything that
would be visible on a big screen.
This is because the page elements on
a responsive mobile site usually get
stacked on top of each other as the
page layout responds to the smaller real
User studies have shown quite clearly
that people are comfortable scrolling
scrolling, not so much.
This is probably because
it's more difficult to scroll
sideways using one hand.
Also, you want to avoid having
users pinch and zoom to see content.
It's not a disaster,
but if people can read everything
through tapping and scrolling,
so much the better. Make sure
your minimum font size is legible.
The copy on your website should feel as
comfortable as reading a well-designed
book held in a normal
reading distance. For this,
you want to consider
16-point text or even larger.
16 points is what Google recommends in
their material design standards and is
the default size for modern browsers.
Select a font that scales well.
Some headline fonts are hard
to read at smaller sizes. Okay,
I know I said avoid zooming,
but product images on small
screens have to be expandable.
Tapping or clicking is the preferred
method. Speaking of tapping,
keep in mind that the contact area for
a fingertip is about three quarters the
size of a dime.
So make sure that interactive elements
are at least half an inch apart.
remember that tapping the screen on a
mobile device is the same as clicking your
mouse. There is no option to reveal hidden
information using cursor movements or
pointing, like you can
on a desktop. All right,
those are some insights for making sure
that your elements of your website work
on mobile devices. These considerations
are key to good user experience design.
In our next video, we're going to
get back to your particular users.
Where they are when they visit your
site and what they want at that moment.
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