Marketing is a fast-moving business, and digital marketing is even faster because it is changing all the time. “Just keeping up” can be hard especially when your own industry is changing rapidly, independently of what is happening online.
Medical device marketing shares some key strategies with healthcare marketing in general, however, it also presents a number of challenges that are best tackled with certain tools. TBA Digital’s Blackboard is a great starting point for any medical device marketing professional looking for resources, but let’s take a deeper dive into some of the digital tools that are best suited for medical device marketing.
CloudScape spins up a range of different VM instances on AWS, Google Cloud and Microsoft Azure to run popular benchmarks to test system performance and presents easy to understand performance statistics.
So I hope that with this series I've
impressed upon you the importance of
designing your website for mobile
users. Obviously the main reason:
More and more people are accessing
their websites using their phones.
There's a caveat here: Not every user is
looking for a small-screen experience.
So when should you design for that big
screen desktop or notebook visitor,
even if it means some compromise
for the smartphone user?
Suppose you're an architectural firm and
the purpose of your website is to land
new clients. You want to dazzle
the people who can hire you,
but they're not making a snap decision
the way that someone's shopping for a
blender or a plumber is.
They're probably looking at your site
from their office computer and going to
take a considerable amount of
time to make up their minds.
Does it matter if it takes them three
clicks instead of two to get to your phone
number? Probably not.
Let's say your company is in the field
of medical technology and you manufacture
MRI machines--- a highly competitive
business. These machines cost millions.
Deciding which make and model to buy may
take a customer months. In this case,
it would be important
to provide comprehensive
information about your products'
benefits. And the support that you
provide all along the customer journey.
Your clients will be concerned
about the clinical efficiency gains,
improvements in image
quality, patient comfort,
ways to support the diagnostic decision
making, as well as cost and financing.
All of this requires a lot of screen
time on your website. Suddenly,
finding the hours of operation of
the sales team isn't so urgent.
And who wants to spend hours squinting
at a smartphone screen to make such an
important decision? So, for
how your site comes across on the
big screen may take precedence.
And if that fancy infographic or that
beautiful high-rise product shot takes a
few extra seconds to load, it's
probably worth it. As always,
it comes down to putting yourself
in the users' shoes. Who are they?
Why are they visiting your site? What
are they looking for? Don't get me wrong,
you must always consider what your
website looks like on a smaller screen.
Just know that sometimes it's going to
have to take a backseat to the bigger
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